Should You Create A New One Drive Page If The Existing Account Is Blocked Due To Spam?

In episode 266 of our weekly Hump Day Hangouts, one participant asked if one should create a new One Drive page if the existing account is blocked due to spam.

The exact question was:

Hey guys, regarding the DFY Syndication network, I noticed my One Drive page was taken down and account blocked due to spam. Is my Syndication Network fine without it, or should I try to build another One Drive page and link to it from all of the other syndication properties? Thanks for the help as always!

Should You Create A New One Drive Page If The Existing Account Is Blocked Due To Spam? posted first on your-t1-blog-url

Should You Create A New One Drive Page If The Existing Account Is Blocked Due To Spam?

In episode 266 of our weekly Hump Day Hangouts, one participant asked if one should create a new One Drive page if the existing account is blocked due to spam.

The exact question was:

Hey guys, regarding the DFY Syndication network, I noticed my One Drive page was taken down and account blocked due to spam. Is my Syndication Network fine without it, or should I try to build another One Drive page and link to it from all of the other syndication properties? Thanks for the help as always!

Should You Create A New One Drive Page If The Existing Account Is Blocked Due To Spam? posted first on your-t1-blog-url

Should You Wait To See If The GSite Is Sandboxed Before Sending Links To Push Them?

In episode 265 of our weekly Hump Day Hangouts, one viewer asked if you should wait to see if the GSite is sandboxed before sending links to push them.

The exact question was:

I am building a few rank and rent Google sites without GMBs (verification is something I don’t want to deal with since there is no real business until site is rented.) When the G sites go live, typically they debut from page 2 to 6 without much more than on page and YouTube embeds. Should I wait to see if the sites sandbox before sending links to push them?

Should You Wait To See If The GSite Is Sandboxed Before Sending Links To Push Them? posted first on your-t1-blog-url

Should You Wait To See If The GSite Is Sandboxed Before Sending Links To Push Them?

In episode 265 of our weekly Hump Day Hangouts, one viewer asked if you should wait to see if the GSite is sandboxed before sending links to push them.

The exact question was:

I am building a few rank and rent Google sites without GMBs (verification is something I don’t want to deal with since there is no real business until site is rented.) When the G sites go live, typically they debut from page 2 to 6 without much more than on page and YouTube embeds. Should I wait to see if the sites sandbox before sending links to push them?

Should You Wait To See If The GSite Is Sandboxed Before Sending Links To Push Them? posted first on your-t1-blog-url

What Is The Ideal Number Of Links To Build To A GMB?

In the 266th episode of Semantic Mastery’s weekly Hump Day Hangouts, one participant asked about the ideal number of links to build to a GMB.

The exact question was:

2. Any Ideal No of Links to build to a GMB?

What Is The Ideal Number Of Links To Build To A GMB? posted first on your-t1-blog-url

What Is The Ideal Number Of Links To Build To A GMB?

In the 266th episode of Semantic Mastery’s weekly Hump Day Hangouts, one participant asked about the ideal number of links to build to a GMB.

The exact question was:

2. Any Ideal No of Links to build to a GMB?

What Is The Ideal Number Of Links To Build To A GMB? posted first on your-t1-blog-url

What Is A Good Narrowed Down Niche For Home Remodeling?

In episode 265 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked about a good narrowed down niche for home remodeling.

The exact question was:

What in your opinion may be a good niche for Home Remodeling for high end jobs that I could narrow my demographic down for paid ads instead of just Kitchen and Bath Renos. I am wanting to find a niche within this Big niche to focus my paid ads on a much more targetted niche. Any ideas of niches within this big niche would be greatly appreciated as I know Bradley has this experience.

What Is A Good Narrowed Down Niche For Home Remodeling? posted first on your-t1-blog-url

What Is A Good Narrowed Down Niche For Home Remodeling?

In episode 265 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked about a good narrowed down niche for home remodeling.

The exact question was:

What in your opinion may be a good niche for Home Remodeling for high end jobs that I could narrow my demographic down for paid ads instead of just Kitchen and Bath Renos. I am wanting to find a niche within this Big niche to focus my paid ads on a much more targetted niche. Any ideas of niches within this big niche would be greatly appreciated as I know Bradley has this experience.

What Is A Good Narrowed Down Niche For Home Remodeling? posted first on your-t1-blog-url

Better Site Speed: 4 Outside-the-Box Ideas

Posted by Tom-Anthony

Most of us have done site speed audits, or seen audits done by others. These can be really helpful for businesses, but I often find they're quite narrow in focus. Typically we use well-known tools that throw up a bunch of things to look at, and then we dive into things from there.

However, if we dig deeper, there are often other ideas on how site speed can be improved. I often see plenty of opportunities that are never covered in site speed audits. Most site speed improvements are the result of a bunch of small changes, and so in this post I’m going to cover a few ideas that I’ve never seen in any site speed audit, all of which can make a difference.

A different angle on image optimization

Consider optimized SVGs over PNGs

I was recently looking to book some tickets to see Frozen 2 (because of, erm, my kids...) and so landed on this page. It makes use of three SVG images for transport icons:

SVG images are vector images, so they're well-suited for things like icons; if you have images displayed as PNGs you may want to ask your designers for the original SVGs, as there can be considerable savings. Though not always better, using an SVG can save 60% of the filesize.

In this case, these icons come in at about 1.2k each, so they are quite small. They would probably fly under the radar of site speed audits (and neither Page Speed Insights or GTMetrix mention these images at all for this page).

So you may be thinking, “They're less than 5k combined — you should look for bigger issues!”, but let's take a look. Firstly, we can run them all through Jake Archibald’s SVG compression tool; this is a great free tool and on larger SVGs it can make a big difference.

In this case the files are small, so you may still be thinking "Why bother?" The tool compresses them without any loss in quality from ~1240 bytes to ~630 bytes — a good ratio but not much of an overall saving.

However… now that we've compressed them, we can think differently about delivering them…

Inline images

GTMetrix makes recommendations around inlining small bits of CSS or JS, but doesn’t mention inlining images. Images can also be inlined, and sometimes this can be the right approach.

If you consider that even a very small image file requires a complete round trip (which can have a very real impact on speed), even for small files this can take a long time. In the case of the Cineworld transport images above, I simulated a "Fast 3G" connection and saw:

The site is not using HTTP2 so there is a long wait period, and then the image (which is 1.2kb) takes almost 600ms to load (no HTTP2 also means this is blocking other requests). There are three of these images, so between them they can be having a real impact on page speed.

However, we've now compressed them to only a few hundred bytes each, and SVG images are actually made up of markup in a similar fashion to HTML:

You can actually put SVG markup directly into an HTML document!

If we do this with all three of the transport images, the compressed HTML for this page that is sent from the server to our browser increases from 31,182 bytes to 31,532 bytes — an increase of only 350 bytes for all 3 images!

So to recap:

• Our HTML request has increased 350 bytes, which is barely anything
• We can discard three round trips to the server, which we can see were taking considerable time

Some of you may have realized that if the images were not inline they could be cached separately, so future page requests wouldn’t need to refetch them. But if we consider:

• Each image was originally about 1.5kb over the network (they aren’t gzipping the SVGs), with about 350 bytes of HTTP headers on top for a total of about 5.5kb transferred. So, overall we've reduced the amount of content over the network.
• This also means that it would take over 20 pageviews to benefit from having them cached.

Takeaway: Consider where there are opportunities to use SVGs instead of PNGs.

Takeaway: Make sure you optimize the SVG images, use the free tool I linked to.

Takeaway: Inlining small images can make sense and bring outsized performance gains.

Note: You can also inline PNGs — see this guide.

Note: For optimized PNG/JPG images, try Kraken.

Back off, JavaScript! HTML can handle this...

So often nowadays, thanks to the prevalence of JavaScript libraries that offer an off-the-shelf solution, I find JavaScript being used for functionality that could be achieved without it. More JS libraries means more to download, maybe more round trips for additional files from the server, and then the JavaScript execution time and costs themselves.

I have a lot of sympathy for how you get to this point. Developers are often given poor briefs/specs that fail to specify anything about performance, only function. They are often time-poor and so it's easy to end up just dropping something in.

However, a lot of progress has been made in terms of the functionality that can be achieved with HTML and or CSS. Let's look at some examples.

Combo box with search

Dropdown boxes that have a text search option are a fairly common interface element nowadays. One recent article I came across described how to use the Select2 Javascript library to make such a list:

It is a useful UI element, and can help your users. However, in the Select2 library is a JavaScript library, which in turn relies on some CSS and the JQuery library. This means three round trips to collect a bunch of files of varying sizes:

• JQuery - 101kb
• Select2 JavaScript - 24kb
• Select2 CSS - 3kb

This is not ideal for site speed, but we could certainly make the case it is worth it in order to have a streamlined interface for users.

However, it is actually possible to have this functionality out of the box with the HTML datalist element:

This allows the user to search through the list or to free type their own response, so provides the same functionality. Furthermore, it has a native interface on smartphones!

You can see this in action in this codepen.

Details/Summary

LonelyPlanet has a beautiful website, and I was looking at this page about Spain, which has a ‘Read More’ link that most web users will be familiar with:

Like almost every implementation of this that I see, they have used a JavaScript library to implement this, and once again this comes with a bunch of overheads.

However, HTML has a pair of built-in tags called details and summary, which are designed to implement this functionality exactly. For free and natively in HTML. No overheads, and more accessible for users needing a screen reader, while also conveying semantic meaning to Google.

These tags can be styled in various flexible ways with CSS and recreate most of the JS versions I have seen out there.

Check out a simple demo here: https://codepen.io/TomAnthony/pen/GRRLrmm

...and more

For more examples of functionality that you can achieve with HTML instead of JS, check out these links:

• https://ift.tt/2dty0QU
• https://ift.tt/2ZK0LAw

Takeaway: Examine the functionality of your sites and see where there may be opportunities to reduce your reliance on large Javascript libraries where there are native HTML/CSS options.

Takeaway: Remember that it isn’t only the size of the JS files that is problematic, but the number of round trips that are required.

Note: There are cases where you should use the JS solution, but it is important to weigh up the pros and cons.

Networking tune-ups

Every time the browser has to collect resources from a server, it has to send a message across the internet and back; the speed of this is limited by the speed of light. This may sound like a ridiculous thing to concern ourselves with, but it means that even small requests add time to the page load. If you didn’t catch the link above, my post explaining HTTP2 discusses this issue in more detail.

There are some things we can do to help either reduce the distance of these requests or to reduce the number of round trips needed. These are a little bit more technical, but can achieve some real wins.

TLS 1.3

TLS (or SSL) is the encryption technology used to secure HTTPS connections. Historically it has taken two round trips between the browser and the server to setup that encryption — if the user is 50ms away from the server, then this means 200ms per connection. Keep in mind that Google historically recommends aiming for 200ms to deliver the HTML (this seems slightly relaxed in more recent updates); you're losing a lot of that time here.

The recently defined TLS 1.3 standard reduces this from two round trips to just one, which can shave some precious time off the users initial connection to your website.

Speak to your tech team about migrating to TLS 1.3; browsers that don’t support it will fallback to TLS 1.2 without issue. All of this is behind the scenes and is not a migration of any sort. There is no reason not to do this.

If you are using a CDN, then it can be as simple as just turning it on.

You can use this tool to check which versions of TLS you have enabled.

QUIC / HTTP 3

Over the last 2-3 years we have seen a number of sites move from HTTP 1.1 to HTTP 2, which is a behind-the-scenes upgrade which can make a real improvement to speed (see my link above if you want to read more).

Right off the back of that, there is an emerging pair of standards known as QUIC + HTTP/3, which further optimize the connection between the browser and the server, further reducing the round trips required.

Support for these is only just beginning to become viable, but if you are a CloudFlare customer you can enable that today and over the coming 6 months as Chrome and Firefox roll support out, your users will get a speed boost.

Read more here: https://blog.cloudflare.com/http3-the-past-present-and-future/

Super routing

When users connect to your website, they have to open network connections from wherever they are to your servers (or your CDN). If you imagine the internet as a series of roads, then you could imagine they need to ‘drive’ to your server across these roads. However, that means congestion and traffic jams.

As it turns out, some of the large cloud companies have their own private roads which have fewer potholes, less traffic, and improved speed limits. If only your website visitors could get access to these roads, they could ‘drive’ to you faster!

Well, guess what? They can!

For CloudFlare, they provide this access via their Argo product, whereas if you are on AWS at all then you can use their Global Accelerator. This allows requests to your website to make use of their private networks and get a potential speed boost. Both are very cheap if you are already customers.

Takeaway: A lot of these sorts of benefits are considerably easier to get if you're using a CDN. If you're not already using a CDN, then you probably should be. CloudFlare is a great choice, as is CloudFront if you are using AWS. Fastly is the most configurable of them if you're more of a pro.

Takeaway: TLS 1.3 is now very widely supported and offers a significant speed improvement for new connections.

Takeaway: QUIC / HTTP3 are only just starting to get support, but over the coming months this will roll out more widely. QUIC includes the benefits of TLS 1.3 as well as more. A typical HTTP2 connection nowadays needs 3 round trips to open; QUIC needs just one!

Takeaway: If you're on CloudFlare or AWS, then there is potential to get speed ups just from flipping a switch to turn on smart routing features.

Let CSS do more

Above I talked about how HTML has built-in functionality that you can leverage to save relying on solutions that are ‘home-rolled’ and thus require more code (and processing on the browsers side) to implement. Here I'll talk about some examples where CSS can do the same for you.

Reuse images

Often you find pages that are using similar images throughout the page in several places. For example, variations on a logo in different colors, or arrows that point in both directions. As unique assets (however similar they may be), each of these needs to be downloaded separately.

Returning to my hunt for cinema tickets above, where I was looking at this page, we can see a carousel that has left and right arrows:

Similarly to the logic used above, while these image files are small, they still require a round trip to fetch from the server.

However, the arrows are identical — just pointing in opposite directions! It's easy for us to use CSS’s transform functionality to use one image for both directions:

You can check out this codepen for an example.

Another example is when the same logo appears in different styles on different parts of the page; often they will load multiple variations, which is not necessary. CSS can re-color logos for you in a variety of ways:

There is a codepen here showing this technique in action. If you want to calculate the CSS filter value required to reach an arbitrary color, then check out this amazing color calculator.

Interactions (e.g. menus & tabs)

Often navigation elements such as menus and tabs are implemented in JavaScript, but these too can be done in pure CSS. Check out this codepen for an example:

Animations

CSS3 introduced a lot of powerful animation capability into CSS. Often these are not only faster than JavaScript versions, but can also be smoother too as they can run in the native code of the operating system rather than having to execute relatively slower Javascript.

Check out Dozing Bird as one example:

You can find plenty more in this article. CSS animations can add a lot of character to pages at a relatively small performance cost.

...and more

For more examples of functionality that you can achieve using pure CSS solutions, take a look at:

• https://ift.tt/2dty0QU
• https://ift.tt/2Q6PmZy

Takeaway: Use CSS to optimize how many files you have to load using rotations or filters.

Takeaway: CSS animations can add character to pages, and often require less resources than JavaScript.

Takeaway: CSS is perfectly capable of implementing many interactive UI elements.

Wrap up

Hopefully you've found these examples useful in themselves, but the broader point I want to make is that we should all try to think a bit more out of the box with regards to site speed. Of particular importance is reducing the number of round trips needed to the server; even small assets take some time to fetch and can have an appreciable impact on performance (especially mobile).

There are plenty more ideas than we've covered here, so please do jump into the comments if you have other things you have come across.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

Have You Tried Blasting GSA Links to GMB CID And Short URL?

In episode 266 of Semantic Mastery’s weekly Hump Day Hangouts, one viewer asked if the team hs tried blasting GSA links to GMB cid and short URL.

The exact question was:

Hi Guys, love your Free Quality Content, Next Paid Plans! Got some Questions. 1 Ever tried sending a GSA Blast to a GMB CID/Short URL (Sorry, I’m like Marco, testing till it works).

Have You Tried Blasting GSA Links to GMB CID And Short URL? posted first on your-t1-blog-url

Have You Tried Blasting GSA Links to GMB CID And Short URL?

In episode 266 of Semantic Mastery’s weekly Hump Day Hangouts, one viewer asked if the team hs tried blasting GSA links to GMB cid and short URL.

The exact question was:

Hi Guys, love your Free Quality Content, Next Paid Plans! Got some Questions. 1 Ever tried sending a GSA Blast to a GMB CID/Short URL (Sorry, I’m like Marco, testing till it works).

Have You Tried Blasting GSA Links to GMB CID And Short URL? posted first on your-t1-blog-url

What Are The Benefits Of An @ID Page For A National Site?

In episode 265 of our weekly Hump Day Hangouts, one participant asked about the benefits of an @ID page for a national site.

The exact question was:

I am wondering about the benefits of an @ID page for a national site (non local)? I will be ordering RYS + g-site, I already have a Pearltrees in my syndication network and already have a Press Advantage organization page. What additional benefits will ordering an @ID page package from MYGB add for us? Thank you.

What Are The Benefits Of An @ID Page For A National Site? posted first on your-t1-blog-url

What Are The Benefits Of An @ID Page For A National Site?

In episode 265 of our weekly Hump Day Hangouts, one participant asked about the benefits of an @ID page for a national site.

The exact question was:

I am wondering about the benefits of an @ID page for a national site (non local)? I will be ordering RYS + g-site, I already have a Pearltrees in my syndication network and already have a Press Advantage organization page. What additional benefits will ordering an @ID page package from MYGB add for us? Thank you.

What Are The Benefits Of An @ID Page For A National Site? posted first on your-t1-blog-url

What Is Semantic Web Algorithm?

In episode 266 of our weekly Hump Day Hangouts, one participant asked what semantic web algorithm is.

The exact question was:

You didn’t have time for this last week. I wanted to ask again because I am confused. You mentioned semantic web algorithm in last week’s seo shield presentation, can you explain more about this?

What Is Semantic Web Algorithm? posted first on your-t1-blog-url

What Is Semantic Web Algorithm?

In episode 266 of our weekly Hump Day Hangouts, one participant asked what semantic web algorithm is.

The exact question was:

You didn’t have time for this last week. I wanted to ask again because I am confused. You mentioned semantic web algorithm in last week’s seo shield presentation, can you explain more about this?

What Is Semantic Web Algorithm? posted first on your-t1-blog-url

Do You Need To Login To Each Site In The DFY Syndication Network To Bind Your IP?

In the 265th episode of Semantic Mastery’s weekly Hump Day Hangouts, one participant asked if one needs to login into each site in DFY syndication network to bind one’s IP.

The exact question was:

I’m a bit confused on binding my IP. I ordered three DFY syndication networks. Do I need to login into each site in the network to bind my IP to it? And, since I ordered three different networks for three different money sites, can I use the same computer to “”bind my ip”” for all three networks?

Do You Need To Login To Each Site In The DFY Syndication Network To Bind Your IP? posted first on your-t1-blog-url

Do You Need To Login To Each Site In The DFY Syndication Network To Bind Your IP?

In the 265th episode of Semantic Mastery’s weekly Hump Day Hangouts, one participant asked if one needs to login into each site in DFY syndication network to bind one’s IP.

The exact question was:

I’m a bit confused on binding my IP. I ordered three DFY syndication networks. Do I need to login into each site in the network to bind my IP to it? And, since I ordered three different networks for three different money sites, can I use the same computer to “”bind my ip”” for all three networks?

Do You Need To Login To Each Site In The DFY Syndication Network To Bind Your IP? posted first on your-t1-blog-url

What Is The Best Keyword Research Method For Optimizing Video Titles?

In episode 265 of Semantic Mastery’s weekly Hump Day Hangouts, one viewer asked about the best keyword research method for optimizing video titles.

The exact question was:

Hi! What is the best method to do keyword research for Video Titles and tips on choosing and combining those keywords into a video title? Is it possible to change a video title while it is scheduled as a live event or is that a bad practice? Thanks guys!

What Is The Best Keyword Research Method For Optimizing Video Titles? posted first on your-t1-blog-url

What Is The Best Keyword Research Method For Optimizing Video Titles?

In episode 265 of Semantic Mastery’s weekly Hump Day Hangouts, one viewer asked about the best keyword research method for optimizing video titles.

The exact question was:

Hi! What is the best method to do keyword research for Video Titles and tips on choosing and combining those keywords into a video title? Is it possible to change a video title while it is scheduled as a live event or is that a bad practice? Thanks guys!

What Is The Best Keyword Research Method For Optimizing Video Titles? posted first on your-t1-blog-url

What Is The Best Way To Add A YouTube Video To A Website And Maintain Site Speed?

In episode 164 of Semantic Mastery’s weekly Hump Day Hangouts, one viewer asked about the best way to add a YouTube video to a website and maintain site speed.

The exact question was:

Is there a preferred way to add a video from our youtube channel to our website page and maintain site speed? My site pages load in around 1 second and I don’t want that to slow to 2-3 seconds as a result of adding videos. My goals are to increase time on my site, have specific videos keep visitors on specific pages, increase views on the videos and improve website ranking by adding videos but not slow down page load times. Any suggestions? Thanks.

What Is The Best Way To Add A YouTube Video To A Website And Maintain Site Speed? posted first on your-t1-blog-url

What Is The Best Way To Add A YouTube Video To A Website And Maintain Site Speed?

In episode 164 of Semantic Mastery’s weekly Hump Day Hangouts, one viewer asked about the best way to add a YouTube video to a website and maintain site speed.

The exact question was:

Is there a preferred way to add a video from our youtube channel to our website page and maintain site speed? My site pages load in around 1 second and I don’t want that to slow to 2-3 seconds as a result of adding videos. My goals are to increase time on my site, have specific videos keep visitors on specific pages, increase views on the videos and improve website ranking by adding videos but not slow down page load times. Any suggestions? Thanks.

What Is The Best Way To Add A YouTube Video To A Website And Maintain Site Speed? posted first on your-t1-blog-url

The Not-So-Secret Value of Podcast Transcripts - Whiteboard Friday

Posted by NikiMosier

What are the benefits of transcribing your podcasts and what's the best way to go about getting them on your site? Niki Mosier breaks it down into 8 easy steps in this week's episode of Whiteboard Friday.

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Hey, Moz fans. Here's another edition of Whiteboard Friday. I'm Niki Mosier, a senior SEO account manager at Two Octobers, and I'm here today to talk to you about the not-so-secret value of podcast transcripts.

I got the idea to play around with podcast transcripts after hearing Moz's Britney Muller talk about machine learning and podcast transcripts at TechSEO Boost last fall. 

+15% increase in organic traffic, +50% keyword lift

I ended up getting the opportunity to play around with this a little bit with a pro bono client we had at a previous job, the Davis Phinney Foundation. They do Parkinson's research and Parkinson's education. They were already podcasting, and then they also had a pretty robust blog, but they weren't adding their podcast transcripts. After about three months of adding a couple of podcast transcripts, we saw some pretty good value for them. We saw a 15% increase in organic traffic to the website and a 50% increase to some keyword lift around the keywords that we were tracking.

Google is now indexing podcasts

Why we think this is relevant right now, as you may know, Google announced, at I/O 2019, that they are indexing podcasts. If you do a search for your favorite podcast, you'll see that come up in the Google search results now. So adding that podcast transcript or any audio transcript to your website, whether that's video, a webinar, or anything, just has some really good value.

How to transcribe & optimize your podcasts

I'm going to walk you through the process that I used for them. It's super easy and you can turn around and apply it to your own website. 

1. Download your audio file

So obviously, download the audio file, whether that's MP3 or MP4 or whatever you have, from your video, podcast, or your webinars if you're doing those. 

2. Transcribe it

You need to be able to get that text transcript, so running it through either Temi or Otter.ai, both two resources that I've used, both really good. Otter.ai seems to be a little cleaner out of the gate, but I would definitely obviously go through and edit and make sure that all of your text and speaker transitions and everything is accurate. 

3. Figure out which keywords the content should rank for

Next up is figuring out what keywords that you want that content to rank for, so doing some search volume research, figuring out what those keywords are, and then benchmarking that keyword data, so whether your website is already ranking for some of those keywords or you have new keywords that you want those pages or those posts to be ranking for.

4. Get a competitive snapshot

Next up is getting a competitive snapshot, so looking at who's ranking for those keywords that you're going to be trying to go after, who has those answer boxes, who has those featured snippets, and then also what are the people also ask features for those keywords. 

5. Get your content on-site

Obviously getting that content on your site, whether that's creating brand-new content, either a blog or a page to go with that podcast, video, webinar, or whatever it is, or adding to it to existing content.

Maybe you have some evergreen content that's not performing well for you anymore. Adding a transcript to that content could really kind of give it a lift and make it work better for you. 

6. Optimize the content

Next up is optimizing the content on your site, so adding in those keywords to your metadata, to your image alt tags, your H1 tags, and then also adding any relevant schema, so whether that's blog post schema most likely or any other schema type that would be helpful, getting that up there on the page as well.

7. Make sure the page is indexed in Search Console

Once you've done all the hard work, you've got the transcript up there, you have your content and you have it optimized, you obviously want to tell Google, so going into Search Console, having them index that page, whether it's a new page or an existing page, either way, dropping that URL in there, making sure Google is crawling it, and then if it is a new page, making sure it's in your sitemap.

8. Annotate the changes in Google Analytics

Then the last thing is you want to be able to track and figure out if it's working for you. So annotating that in Google Analytics so you know what page, when you added it, so you can have that benchmark date, looking at where you're ranking, and then also looking at those SERP features. Have you gotten any featured snippets?

Are you showing up in those answer boxes? Anything like that. So that's kind of the process. Super easy, pretty straightforward. Just play with it, test it out. 

If Google is indexing podcasts, why does this matter?

Then kind of lastly, why is this still important if Google is already indexing podcasts? They may come out and do their own transcription of your podcast or your video or whatever content you have on the site.

Obviously, you want to be in control of what that content is that's going on your site, and then also just having it on there is super important. From an accessibility standpoint, you want Google to be able to know what that content is, and you want anyone else who may have a hearing impairment, they can't listen to the content that you're producing, you want them to be able to access that content. Then, as always, just the more content, the better. So get out there, test it, and have fun. Thanks, Moz fans.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

How To Negotiate With The Owner To Place A Remarketing Pixel On His Website?

In episode 265 of our weekly Hump Day Hangouts, one participant asked how to negotiate with the website owner to place a remarketing pixel on his website.

The exact question was:

Hi guys! I have the following question: is it possible to negotiate with a website owner to place a remarketing pixel in his/her site so I can announce to his visitors? Many of the companies that visit the site (niche news) often hire my services and this way I could target similar businesses via display/FB all around the web. These websites are not giants, so perhaps we could arrange a monthly fee that provides an additional revenue for them as well. Each extra client in this niche is well worth the effort… Thanks!

How To Negotiate With The Owner To Place A Remarketing Pixel On His Website? posted first on your-t1-blog-url

How To Negotiate With The Owner To Place A Remarketing Pixel On His Website?

In episode 265 of our weekly Hump Day Hangouts, one participant asked how to negotiate with the website owner to place a remarketing pixel on his website.

The exact question was:

Hi guys! I have the following question: is it possible to negotiate with a website owner to place a remarketing pixel in his/her site so I can announce to his visitors? Many of the companies that visit the site (niche news) often hire my services and this way I could target similar businesses via display/FB all around the web. These websites are not giants, so perhaps we could arrange a monthly fee that provides an additional revenue for them as well. Each extra client in this niche is well worth the effort… Thanks!

How To Negotiate With The Owner To Place A Remarketing Pixel On His Website? posted first on your-t1-blog-url

Can You Delete A Subdomain And Redirect It To The Root Without Passing A Penalty?

In episode 164 of our weekly Hump Day Hangouts, one participant asked if one can delete a subdomain and redirect it to the root without passing a penalty.

The exact question was:

if i get a penalty on the www.domain.com can i delete the subdomain (www.) and redirect ist to the root (domain.com) without passing the penalty? Or is it better to just delete (www.) it without redirecting it and installing on the root? And also will that remove the penalty in general when i delete the www.?

Can You Delete A Subdomain And Redirect It To The Root Without Passing A Penalty? posted first on your-t1-blog-url

Can You Delete A Subdomain And Redirect It To The Root Without Passing A Penalty?

In episode 164 of our weekly Hump Day Hangouts, one participant asked if one can delete a subdomain and redirect it to the root without passing a penalty.

The exact question was:

if i get a penalty on the www.domain.com can i delete the subdomain (www.) and redirect ist to the root (domain.com) without passing the penalty? Or is it better to just delete (www.) it without redirecting it and installing on the root? And also will that remove the penalty in general when i delete the www.?

Can You Delete A Subdomain And Redirect It To The Root Without Passing A Penalty? posted first on your-t1-blog-url

They're the Best Around: The Top 25 Moz Blog Posts of 2019

Posted by FeliciaCrawford

Well, folks, it's that time of year again. It's hard to believe we've already gone another turn around the ol' sun. But I've consulted my analytics data and made my SQL queries, and I'm here today to present to you the list of the top Moz Blog posts of 2019!

For a little perspective, we published 207 blog posts, averaging out to about 4 per week. Out of those 207, the twenty-five I'm sharing with you below were the most-read pieces of the year. If you're strapped for time (and who isn't in our industry?), survey says these are the articles that aren't to be missed. And bonus — a good chunk of them are videos, so bring out the chocolate popcorn and settle down to watch!

(If chocolate popcorn sounds new and unfamiliar to you, I implore you to check out the Cinerama in Seattle's Belltown neighborhood the next time you're in town for MozCon. It is life-changing. Get the mix of regular and chocolate and never, ever look back.)

I'll be sharing the top keywords each post ranks for according to Keyword Explorer, too, to give you some idea of why these posts have continued to be favorites throughout the year. Gotta love that "Explore by Site" feature — it makes my job way too easy sometimes! ;-)

(For the Keyword Explorer nerds in the audience, I'll be filtering the rankings to positions 1–3 and organizing them by highest monthly search volume. I want to see what we're ranking highly for that gets lots of eyeballs!)

Ready to get started? I sure am. Let's dive in.

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The top 25 Moz Blog posts of 2019

1. On-Page SEO for 2019 - Whiteboard Friday

Britney Muller, January 4th

57,404 reads

Top keywords according to Keyword Explorer: seo 2019 (#3, 501–850), seo best practices 2019 (#3, 501–850), homepage seo 2019 (#1, 0–10)

On-page SEO has long been a favorite topic for y'all, and the top number-one winner, winner, chicken dinner post of 2019 reflects that loud and proud. In this expert checklist, Britney Muller shares her best tips for doing effective on-page SEO for 2019.

And if you want a hint on one reason this puppy has been so popular, check out #10 in this very list. ;-)

2. The 60 Best Free SEO Tools [100% Free]

Cyrus Shepard, June 10th

51,170 reads

Top keywords according to Keyword Explorer: seo tools (#1, 6.5k–9.3k), free seo tools (#1, 1.7k–2.9k), free seo (#1, 501–850)

This post is a testament to the power of updating and republishing your best content. Cyrus originally authored this post years ago and gave it a sorely needed update in 2019. There are literally hundreds of free SEO tools out there, so this article focused on only the best and most useful to add to your toolbox.

3. The Ultimate Guide to SEO Meta Tags

Kate Morris, July 24th

42,276 reads

Top keywords according to Keyword Explorer: seo meta tags (#1, 501–850), 1-page meta (#2, 501–850), what are meta tags (#3, 501–850)

Here's another vote for the power of republishing really good content that you know your audience craves. Originally published in November 2010, this is the second time we've asked Kate to update this article and it continues to deliver value ten years later. SEO certainly changes, but some topics remain popular and necessary throughout all the ups and downs.

4. The One-Hour Guide to SEO

Rand Fishkin, throughout 2019

41,185 reads for the first post (143,165 for all six combined)

Top keywords according to Keyword Explorer: moz seo guide (#2, 201–500), moz beginners guide to seo (#3, 101–200), moz guide to seo (#2, 11–50)

A "best of the Moz Blog" list wouldn't be complete without Rand! His six-part video series detailing all the most important things to know about SEO was originally published on the Moz Blog as six separate Whiteboard Fridays. We've since redirected those posts to a landing page in our Learning Center, but the first episode on SEO strategy earned over 41k unique pageviews in its time live on the blog.

5. A New Domain Authority Is Coming Soon: What’s Changing, When, & Why

Russ Jones, February 5th

38,947 reads

Top keywords according to Keyword Explorer: moving a 60 da to a 90 da seo (#1, 0–10), moz da update 2019 (#1, 0–10), upcoming domain change (#1, 0–10)

When we upgraded our Domain Authority algorithm in March, we knew it would be a big deal for a lot of people — so we put extra effort into education ahead of the launch. Russ's initial announcement post introducing the coming changes was the foremost source for information, earning ample attention as a result.

6. How Google Evaluates Links for SEO [20 Graphics]

Cyrus Shepard, July 1st

38,715 reads

Top keywords according to Keyword Explorer: free google picture of created equal (#2, 0–10), google 1 page 2 links (#2, 0–10), google top rankingillustrations (#2, 0–10)

All right, I admit it: we did a ton of content updating and republishing this year. And it seriously paid off. Cyrus revamped a perennially popular post by Rand from 2010, bumping it from ten graphics to twenty and giving it a much-needed refresh almost a decade after the original post. The top keywords are kind of weird, right? Check out the title on the original post — looks like we've got a little work to do with this one to get it ranking for more relevant terms!

7. Do Businesses Really Use Google My Business Posts? A Case Study

Ben Fisher, February 12th

32,938 reads

Top keywords according to Keyword Explorer:  google my business posts (#2, 201–500), how to post on google my business (#3, 101–200), google business post (#3, 51–100)

Even a couple of years after Google My Business Posts became an option, it wasn't clear how many businesses are actually using them. Ben Fisher asked the important questions and did the legwork to find the answers in this case study that examined over 2,000 GMB profiles.

8. Announcing the New Moz SEO Essentials Certificate: What It Is & How to Get Certified

Brian Childs, May 1st

32,434 reads

Top keywords according to Keyword Explorer: moz certification (#3, 101–500), moz seo certification (#2, 51–100), moz academy (#3, 51–100)

One of our most-asked questions from time immemorial was "Does Moz offer an SEO certification?" With the launch of our SEO Essentials certificate in May of this year, the answer finally became yes! 

9. Optimizing for Searcher Intent Explained in 7 Visuals

Rand Fishkin, March 23rd

29,636 reads

Top keywords according to Keyword Explorer: user intent moz (#2, 0–10)

What does it mean to target the "intent" of searchers rather than just the keyword(s) they've looked up? These seven short visuals explain the practice of intent-targeting and optimization.

10. 7 SEO Title Tag Hacks for Increased Rankings + Traffic - Best of Whiteboard Friday

Cyrus Shepard, June 7th

26,785 reads

Top keywords according to Keyword Explorer: title tags for landing page (#2, 11–50), moz free hack (#1, 0–10),  title tag hacks (#1, 0–10)

Title tags can have a huge impact on your click-through rates when optimized correctly. In this Whiteboard Friday, Cyrus shares how to use numbers, dates, questions, top referring keywords, and more to boost your CTR, traffic, and rankings.

11. E-A-T and SEO: How to Create Content That Google Wants

Ian Booth, June 4th

25,681 reads

Top keywords according to Keyword Explorer: eat seo (#2, 201–500), eat google (#2, 51–100), eat google seo (#1, 11–50)

Ian Booth covers the three pillars of E-A-T and shares tips on how to incorporate each into your content strategy so that you can rank for the best search terms in your industry.

12. 10 Basic SEO Tips to Index + Rank New Content Faster - Whiteboard Friday

Cyrus Shepard, May 17th

24,463 reads

Top keywords according to Keyword Explorer: how to index a link faster (#2, 11–50), blog seo index (#1, 0–10),  fast on-demand seo (#2, 0–10)

When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal. Sit back, turn up your volume, and let the Cyrus Shepard show you exactly how in this episode of Whiteboard Friday.

13. Page Speed Optimization: Metrics, Tools, and How to Improve - Whiteboard Friday

Britney Muller, February 1st

24,265 reads

Top keywords according to Keyword Explorer: page speed optimization (#1, 51–100),  page speed metrics (#3, 11–50), optimize page speed (#1, 0–10)

What are the most crucial things to understand about your site's page speed, and how can you begin to improve? In this edition of Whiteboard Friday, Britney Muller goes over what you need to know to get started.

14. How Google's Nofollow, Sponsored, & UGC Links Impact SEO

Cyrus Shepard, September 10th

24,262 reads

Top keywords according to Keyword Explorer:  how to send my publishers no follow links (#1, 0–10), moz nofollow links (#2, 0–10), rel= sponsored (#2, 0–10)

Google shook up the SEO world by announcing big changes to how publishers should mark nofollow links. The changes — while beneficial to help Google understand the web — nonetheless caused confusion and raised a number of questions. We've got the answers to many of your questions here.

15. How to Identify and Tackle Keyword Cannibalization in 2019

Samuel Mangialavori, February 11th

21,871 reads

Top keywords according to Keyword Explorer: keyword cannibalization (#2, 201–500), ahrefs keyword cannibalization (#3, 11–50), what is keyword cannibalization (#3, 11–50)

Keyword cannibalization is an underrated but significant problem, especially for sites that have been running for several years and end up having lots of pages. In this article, learn how to find and fix keyword cannibalization before it impacts your SEO opportunities.

16. How Bad Was Google's Deindexing Bug?

Dr. Pete, April 11th

17,831 reads

Top keywords according to Keyword Explorer: google de-indexing again (#2, 11–50), google index bug (#3, 11–50)

On Friday, April 5, Google confirmed a bug that was causing pages to be deindexed. Our analysis suggests that roughly 4% of stable URLs fell out of page-1 rankings on April 5, and that deindexing impacted a wide variety of websites.

17. What Is BERT? - Whiteboard Friday

Britney Muller, November 8th

16,797 reads

Top keywords according to Keyword Explorer: what is bert (#2, 11–50), moz wbf (#2, 0–10)

There's a lot of hype and misinformation about the newest Google algorithm update. What actually is BERT, how does it work, and why does it matter to our work as SEOs? Join our own machine learning and natural language processing expert Britney Muller as she breaks down exactly what BERT is and what it means for the search industry.

18. How Do I Improve My Domain Authority (DA)?

Dr. Pete, April 17th

16,478 reads

Top keywords according to Keyword Explorer: how to build domain authority (#2, 501–850), how to increase domain authority (#2, 501–850), how to improve domain authority (#1, 11–50)

Written to help research and inform his MozCon 2019 talk, this article by Dr. Pete covers how and why to improve a Domain Authority score.

19. How to Get Into Google News - Whiteboard Friday

Barry Adams, January 11th

16,265 reads

Top keywords according to Keyword Explorer: how to get on google news (#3, 101–200), google news inclusion (#3, 51–100), getting into google news (#3, 11–50)

How do you increase your chances of getting your content into Google News? Barry Adams shares the absolute requirements and the nice-to-have extras that can increase your chances of appearing in the much-coveted news carousel.

20. Topical SEO: 7 Concepts of Link Relevance & Google Rankings

Cyrus Shepard, April 1st

15,579 reads

Top keywords according to Keyword Explorer: link relevance (#2, 0–10), read more on seo (#2, 0–10),relevant links (#2, 0–10)

To rank in Google, it’s not simply the number of votes you receive from popular pages, but the relevance and authority of those links as well.

21. The 5 SEO Recommendations That Matter in the End

Paola Didone, March 26th

13,879 reads

Top keywords according to Keyword Explorer: seo recommendations (#1, 11–50), 10 seo recommend (#1, 0–10), seo recommendations report (#1, 0–10)

What are the most steadfast, evergreen SEO recommendations you can make for your clients? These are the top five that this SEO has encountered that consistently deliver positive results.

22. An SEO’s Guide to Writing Structured Data (JSON-LD)

Brian Gorman, May 9th

13,862 reads

Top keywords according to Keyword Explorer: json structured data (#3, 0–10), seo json content (#3, 0–10), seomoz structured data (#3, 0–10)

This guide will help you understand JSON-LD and structured data markup. Go beyond the online generators and prepare your web pages for the future of search!

23. A Comprehensive Analysis of the New Domain Authority

Russ Jones, March 5th

13,333 reads

Top keywords according to Keyword Explorer: does post clustering build domain authority (#2, 11–50), who invented domain authority (#3, 11–50), domain authority curve (#1, 0–10)

A statistical look at Moz's much-improved Domain Authority. Find out how it performs vs previous versions of Domain Authority, competitor metrics, and more.

24. The Practical Guide to Finding Anyone's Email Address

David Farkas, November 26th

13,263 reads

Top keywords according to Keyword Explorer: N/A in positions #1–3

The never-ending struggle with link building begins with finding contact info. David Farkas outlines a few simple and easy ways to discover the right person to reach out to, plus some tips on which tools and strategies work best.

25. How to Use Domain Authority 2.0 for SEO - Whiteboard Friday

Cyrus Shepard, March 8th

12,940 reads

Top keywords according to Keyword Explorer: domain authority 2.0 (#2, 11–50), thought domain authority keywords (#1, 0–10), domain authority for seo (#2, 0–10)

Domain Authority is a well-known metric throughout the SEO industry, but what exactly is the right way to use it? In this Whiteboard Friday, Cyrus Shepard explains what's new with the new Domain Authority 2.0 update and how to best harness its power for your own SEO success.

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That's a wrap for the top posts of 2019! Did we miss any that were on your own must-read list? Let us know in the comments below. We can't wait to see what 2020 has in store!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

Does The Battle Plan Provide Steps On How To Optimize A New Lead Gen Site?

In Hump Day Hangouts episode 264, one participant asked if the Battle Plan provides steps on how to optimize a lead gen site.

The exact question was:

I just created another brand new lead gen site. Does the battle plan give me steps to optimize the SM way?

Does The Battle Plan Provide Steps On How To Optimize A New Lead Gen Site? posted first on your-t1-blog-url

Does The Battle Plan Provide Steps On How To Optimize A New Lead Gen Site?

In Hump Day Hangouts episode 264, one participant asked if the Battle Plan provides steps on how to optimize a lead gen site.

The exact question was:

I just created another brand new lead gen site. Does the battle plan give me steps to optimize the SM way?

Does The Battle Plan Provide Steps On How To Optimize A New Lead Gen Site? posted first on your-t1-blog-url

Which Semantic Mastery Course Teaches About Making ID Pages and Mirroring Gsites?

In Semantic Mastery’s weekly Hump Day Hangouts episode 262, one viewer asked which Semantic Mastery course teaches about making ID pages and mirroring GSites.

The exact question was:

which of your courses do you teach about making id pages and mirror gsites?

Which Semantic Mastery Course Teaches About Making ID Pages and Mirroring Gsites? posted first on your-t1-blog-url

Which Semantic Mastery Course Teaches About Making ID Pages and Mirroring Gsites?

In Semantic Mastery’s weekly Hump Day Hangouts episode 262, one viewer asked which Semantic Mastery course teaches about making ID pages and mirroring GSites.

The exact question was:

which of your courses do you teach about making id pages and mirror gsites?

Which Semantic Mastery Course Teaches About Making ID Pages and Mirroring Gsites? posted first on your-t1-blog-url

What Video Should You Embed In A Press Release?

In episode 264 of our weekly Hump Day Hangouts, one viewer asked what video should you embed in a press release.

The exact question was:

thanks for the pr schema reply (smile) I have something else I’m thinking about. i am publishing press releases about each blog post and want to incorporate video into the mix now that press advantage offers video embeds. using the content of my articles and press releases I created youtube videos of each post and pr. From the videos created using my blog content I created a youtube playlist that mirrors my blog silo and embedded these into the corresponding blog post. From the videos created using my pr content, I created a 2nd youtube playlist that mirrors my PR stack. which video is best to embed into the press release? the video from the blog post? or the video about the press release itself that promotes the blog post? or does it matter?

What Video Should You Embed In A Press Release? posted first on your-t1-blog-url

What Video Should You Embed In A Press Release?

In episode 264 of our weekly Hump Day Hangouts, one viewer asked what video should you embed in a press release.

The exact question was:

thanks for the pr schema reply (smile) I have something else I’m thinking about. i am publishing press releases about each blog post and want to incorporate video into the mix now that press advantage offers video embeds. using the content of my articles and press releases I created youtube videos of each post and pr. From the videos created using my blog content I created a youtube playlist that mirrors my blog silo and embedded these into the corresponding blog post. From the videos created using my pr content, I created a 2nd youtube playlist that mirrors my PR stack. which video is best to embed into the press release? the video from the blog post? or the video about the press release itself that promotes the blog post? or does it matter?

What Video Should You Embed In A Press Release? posted first on your-t1-blog-url

What Is The Difference Between Q&A and FAQ?

In Hump Day Hangouts episode 262, one participant asked about the difference between Q&A and FAQ.

The exact question was:

what is the difference between Q&A and FAQ

What Is The Difference Between Q&A and FAQ? posted first on your-t1-blog-url

What Is The Difference Between Q&A and FAQ?

In Hump Day Hangouts episode 262, one participant asked about the difference between Q&A and FAQ.

The exact question was:

what is the difference between Q&A and FAQ

What Is The Difference Between Q&A and FAQ? posted first on your-t1-blog-url

How Often Should We Order Link Packages To The Drive Stacks/GSites?

In episode 264 of Semantic Mastery’s weekly Hump Day Hangouts, one participant asked how often should we order link packages to the drive stacks/gsites.

The exact question was:

How often should we order link packages to the drive stacks/gsites?

How Often Should We Order Link Packages To The Drive Stacks/GSites? posted first on your-t1-blog-url

How Often Should We Order Link Packages To The Drive Stacks/GSites?

In episode 264 of Semantic Mastery’s weekly Hump Day Hangouts, one participant asked how often should we order link packages to the drive stacks/gsites.

The exact question was:

How often should we order link packages to the drive stacks/gsites?

How Often Should We Order Link Packages To The Drive Stacks/GSites? posted first on your-t1-blog-url

Does The Size Of Embeds Matter?

In episode 262 of our weekly Hump Day Hangouts, one viewer asked if the size of the embeds matter.

The exact question was:

Hi, does the size of Embeds matter? In other words, embedding a 10×10 GMB Site, is still the equivalent of embedding 600×300 GMB site? So, the frame could be 1×1, 10×10, or 600×300 and you still pass the juice? Thank you

Does The Size Of Embeds Matter? posted first on your-t1-blog-url